The NFL Players Association (NFLPA) is trying to catch a lot of flack for its handling of a slew of apps and websites that use its software and logo.
The issue is not only a matter of privacy but also ethics.
The NFLPA says that some apps and website owners are using NFL logos to circumvent league rules.
Some, like ESPN, have had a long history of using the NFL logo on their products.
The AP is reporting that the NFLPA is now taking action.
NFLPA executive director DeMaurice Smith says the union is “in the process of developing a standard for the use of the NFL’s trademarks in applications for advertising and promotion, and is working with the NFL Players’ Association to help develop this policy and make it easier to enforce.”
Smith says that if the NFL uses the logo in an advertisement or promotion that uses a trademarked NFL logo, the NFL will remove it.
The league says that, while there are exceptions, it is the NFL that has the final say on how it uses its trademarks and it will not be changing any of the rules.
This is good news for the NFL, which is struggling to win back fans in an increasingly competitive marketplace.
The use of NFL logos has become a hot topic over the past few years as the league tries to improve its image as a league that respects fans.
In a move to build goodwill and brand loyalty among players and advertisers, the league announced last year that it would stop using the league’s traditional “three-star” logo in its advertising.
The logo was introduced to the league in 1984 to commemorate the first of the three stars of the United States flag.
In recent years, some players have objected to the use and have said it could hurt the image of the league and the players.
The new rule would apply to any product or service that uses the NFL marks, including those from ESPN and others.